The Founders Corner
is a weekly newsletter on the art of building a creative career, balancing life in between, and staying inspired through it all.
your holiday szn is yours
The holidays come with so many expectations — slow down, be cozy, spend time with family, take time off, be present… meanwhile in our industry, November/December can also be one of the busiest times of the year. It’s a weird mix of pressure, joy, chaos, and comparison.
But here’s the truth I want...
Nov 26, 2025
my just-in-case kit
Every artist knows — no matter how prepared you are, something always comes up on the job. A lash lifts, a zipper breaks, a client gets a headache, someone spills coffee down their shirt right before photos. That’s where your emergency kit comes in — the unsung hero tucked inside your main kit th...
Nov 26, 2025
your kit speaks first
Before a client sees your work, they see your setup.How you arrive, how you unpack, how you move — it all communicates who you are as an artist long before the makeup ever touches their face.
A professional kit isn’t just about products — it’s about presence.Clean. Curated. Intentional.When a cli...
Oct 28, 2025
good kit vs. pro kit
Every makeup artist has a kit — but not every artist has a professional kit.
A good kit is filled with great products.A professional kit is built with intention, efficiency, and structure.
Early in my career, I thought upgrading my products was what made me “level up.” But what actually changed...
Oct 21, 2025
the art of a simplified kit
If you’ve been here a while, you know I love talking about growth—not just as artists, but as people. Over the years, one of the biggest lessons I’ve learned is that simplifying my kit simplified my mind, too.
When I first started, I carried everything I owned “just in case.” Every shade, every p...
Oct 21, 2025
the reality of paris fashion week
Paris is pure magic. I’ve completely fallen in love with the city—the culture, the people, the food (especially the croissants). Getting to work there is one of the coolest things ever. But don’t get it twisted—it’s also a hustle. Social media makes it look glamorous and effortless, but the reali...
Oct 21, 2025
trusting your timing
One of the hardest parts of being a working artist is the fear of missing out—on clients, on projects, on “the big break.” But the truth is, you can’t be everywhere all the time. And that’s okay.
Whether you’re traveling, resting, or simply taking a much-needed break, you might have to pass up ...
Oct 21, 2025
kit on the go
Traveling with your makeup kit can feel overwhelming—stressful, scary, even a little anxiety-inducing. I’ve traveled countless times with mine (my “child,” as I like to call it), and while it’s never completely effortless, I’ve found ways to make it smooth, safe, and efficient. The key is prepara...
Oct 21, 2025
nyfw blues
New York Fashion Week is one of my favorite times of year—the energy, the opportunities, the inspiration. But with all of that also comes comparison and discouragement. Social media makes it hard not to compare yourself: maybe a client you’ve dreamed of working with booked another artist, or some...
Oct 21, 2025
september = back to school energy
The world always seems to pick back up in September. Vacations wind down, kids head back to school, and suddenly the calendar fills with events and opportunities. For artists, September carries that same back-to-school energy—a reset button for our work and routines.
I’ve always loved that feelin...
Oct 21, 2025
clients & collabs: when payment isn't just money
As artists, we all want to be paid fairly for our services, but sometimes payment comes in a different form than money. There will be moments when a client offers something like exposure, editorial credit, or even product trade in place of a traditional rate. In these situations, I think it’s rea...
Oct 21, 2025
the leap that worked
Here’s the thing—there’s no magical moment where the stars align and you suddenly feel 100% ready. If you wait for that, you might be waiting forever.
Don’t wait for your kit to be perfect. Don’t wait until you’ve nailed the sharpest winged liner. Don’t wait until you’ve hit some imaginary “ideal...
Oct 21, 2025
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